ELECTRONIC RESERVES
- Subjects
- Industrial management -- Mathematical models
- Marketing -- Management -- Mathematical models
- how to apply marketing and management models
- strategic marketing and management models
- understanding management models
- understanding marketing models
- using management models
- Project management
- Marketing
- Business conditions
- Economic conditions
Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which...
- Author
- Tesar, George
- Kuada, John
- Subjects
- Marketing -- Africa
- Marketing -- Management -- Case studies
- Strategic planning -- Africa -- Case studies
- Marketing
- Business conditions
- Economic conditions
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,...
- Author
- Moore, Karl
- Pareek, Niketh
- Subjects
- Consumer behavior -- Research
- Export marketing -- Management
- Marketing research
- Marketing -- Management
- Marketing
- Business conditions
- Management
- Economic conditions
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
